Testing campaigns (champion plus three)
Sequential rounds: the current champion against up to three challengers, with a set policy.
Find it in A/B Lincoln Split Test
- Agent
- testing campaign
(Agent)The chain
From what it does to where it takes you.
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01
FeatureWhat it does
Plan many rounds up front: visitors per variation, confidence, minimum improvement, guardrails, timing, round limit, deadline.
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02
AdvantageWhy it beats the usual way
Keep improving a page round after round.
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03
BenefitWhat you get
Each winner becomes the next champion.
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04
Promised LandWhere it takes you
Your page keeps getting better while you work on other things.
Try it yourself
Put Testing campaigns (champion plus three) to work.
Stop arguing about the version. Run the test.