What you bring
Two or more page URLs, an eligible page element, or a tracked destination
Practical conversion testing · pro plan
A/B Lincoln Split Test
A conversion-testing toolkit for comparing full pages, individual page elements, tracked links, and traffic routes.
Choose what to compare, route traffic, record one conversion event, then read lift, confidence, attribution health, and a plain-English recommendation. The evidence informs your choice; it does not guarantee a winner.
Product facts
What to know before you begin.
- Status
- Available now
- Membership
- Pro plan
- Start with
- Choose the variant and conversion
- Review
- Route traffic and record results
- What moves forward
- Review the evidence and decide
Availability, exports, publishing destinations, and configured connections vary by workflow. This page names verified capabilities; it does not promise automatic integration with every platform.
ProScale.gg plan
Threetesting surfaces
Trackedconversion evidence
Human choicebefore declaring a winner
The old way
Changing the headline is not a test until the traffic and conversion are measured.
Teams compare different weeks, channels, or gut reactions and call it evidence. A/B Lincoln assigns traffic consistently, tracks one chosen conversion, and explains what the current data actually supports.
Input → work → output → review01 · Input 02 · System work 03 · Output 04 · Human control
Know what goes in, what the product does, and what you still control.
What the product does
Routes traffic, preserves visitor assignment, records conversion events, and calculates lift and confidence
What you get
A readable experiment report with attribution health and a next-step recommendation
What stays yours
You choose the hypothesis, variants, conversion event, test duration, and whether to act on the recommendation
Product capabilities
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The tools that complete this specific job.
Full-page split tests across two or more URLs
Compare complete URLs, keep returning visitors assigned consistently, and attribute conversions to the test.
Headline, button, color, font, and image experiments
Use the page snippet and browser extension to test supported headlines, buttons, typography, colors, and images.
Tracked links, rotators, conversion pixels, and plain-English results
Track links and rotators, inspect conversion pixels, and read the current evidence without a guaranteed-winner claim.
The working sequence
Step 01
Step 02
Step 03
Three steps from input to reviewed output.
Choose the variant and conversion
Route traffic and record results
Review the evidence and decide
Included in pro
Stop arguing about the version. Run the test.
A/B Lincoln is included in Pro and available for page, element, link, and traffic-route experiments.