One master brand. 37+ sub-brands. One unified visual language built for consistency, clarity, and scale.
Scale.gg is the parent brand. All sub-brands inherit its visual DNA. The master brand anchors the entire ecosystem.
The ScalePlus offer brand mark. Reserved for future use in marketing and offer-specific materials.
A controlled palette that ensures every app feels unified. The master color anchors everything. App accents provide identity without chaos.
Each app is assigned exactly one accent color from this locked palette. No new colors may be introduced without a palette update.
All brands use the same type system. No custom fonts per app. Typography is the invisible glue that holds the system together.
All app icons share the same grid, stroke weight, container shape, and visual weight. Only the inner symbol and accent color change.
Every brand (master + apps) requires the same 5 logo variants. If a logo can't survive monochrome, it's not a real logo.
Every app logo follows the same structure: Icon container + App name in the primary font at weight 700. The accent color appears only in the icon and optionally in the domain extension.
Every app follows the same template. Same layout, same structure, different accent and symbol. This is scalability by design.
Rules that prevent brand decay and ensure every new app added to the ecosystem maintains visual consistency.
No custom fonts. No exceptions. Use the system font stack at the defined weights.
If all palette colors are assigned, request a palette expansion — never invent a new color.
Same container shape, same stroke weight (2px), same padding. Only the inner symbol changes.
Primary horizontal, stacked, icon-only, light version, and monochrome.
Flat colors only. Gradients are a system-level decision, not per-app.
If the logo doesn't work in all-black or all-white, it needs to be redesigned.
