Mike Filsaime
CEO & CMO
We build the AI-powered software behind modern marketing.
Scale.gg gives creators, coaches, consultants, agencies, and small teams focused apps for campaigns, pages, content, courses, commerce, leads, clients, and operations. You can add them without rebuilding your entire software stack on day one.
See the dated Scale.gg brand, pricing, leadership, and transition facts →
Our story · Platform tour
From Groove to Scale.gg, in the founders’ own slides.
The first five minutes tell the story: the road from Groove, the rebuild, and why Mike Filsaime and Matt Serralta wrote every line themselves. The rest is the full tour of the platform.
See plans and pricing
36:02 video
Why Scale.gg exists
Stop teaching every new tool the same business.
Your brand, campaign, pages, course, content, client conversations, and operations should not start from another blank box. We give every job a focused app and keep the useful context close to the work.
Brand context
Campaign plan
Published work
Customer experience
Creative production
Operations
What guides us
Software should make a good process easier to repeat.
Start with the real work.
Useful software follows how a team decides, creates, serves customers, and learns—not a generic feature checklist.
Let approved context travel.
Approve the information once. Reuse it where it belongs. Every next step starts faster and with fewer mistakes.
Keep people accountable.
Automation speeds up preparation and follow-through. Judgment, care, and final decisions still belong to people.
Leadership
The people accountable for what Scale.gg becomes.
Matt Serralta
COO & CTO
Company
Monarch Labs, LLC
The Scale.gg team is based in Boca Raton, Florida and works with specialists across disciplines and time zones.