FunnelMapper · Available now · Included in Pro
The visual funnel mapping and projection platform.
FunnelMapper gives you a 69-component canvas for mapping traffic, pages, emails, calls, decisions, offers, costs, and handoffs before the campaign is built.
Draw the flow. Enter your traffic, conversion, cost, price, fee, retention, and churn assumptions. The deterministic simulator propagates those numbers through the map and shows the projected economics.
FunnelMapper does not generate forecasts with AI or pull live campaign analytics. Every projection comes from the assumptions you enter.
TRAFFICYouTube12,000 visitors
PAGEQuiz funnel38% assumed
EMAILNurture sequence5 messages
OFFERCourse page$497 example
ACTIONStudent onboardingAfter purchase
The promised land
See the campaign before you pay to build it.
Put the pages, messages, decisions, costs, and handoffs on one canvas so the team can challenge the flow and its assumptions before development begins.
Product facts
The product facts before you begin.
- Status
- Available now
- Membership
- Pro plan
- Start with
- Map the whole system
- Review
- Test the assumptions
- What moves forward
- Share or hand off the artifact
FunnelMapper is available now in Pro. Its simulator uses your assumptions; it does not ingest live campaign data or predict results with AI.
How the work moves
From a funnel idea to an inspectable projection.
The math is deterministic, not generative. Change an assumption and FunnelMapper recalculates the projected flow; it never turns a projection into a promised result.
Draw the system
Place components from 10 categories, connect each handoff, and assign split percentages where the journey branches.
Propagate assumptions
Run user-entered traffic, conversion, cost, pricing, fee, retention, and churn values through the connected graph.
See projected economics
Review projected visitors, leads, sales, revenue, costs, profit, ROI, ROAS, CPA, CPL, EPC, AOV, and LTV where inputs support them.
Challenge the model
Change assumptions, annotate the canvas, attach screenshots, share a view-only link, import a copy, or export the visual PDF.
69visual components
10component categories
14+funnel templates
3node images
01 · Map more than pages
The funnel includes everything that moves the decision.
Drag from 69 professional visual elements across pages, traffic, social, email and communication, logic, actions, AI calling, AI automation, communities, and visual annotations. Connect from any side and let the canvas expose the missing handoff.
From opt-in to order confirmation.
Map landing, sales, VSL, order, upsell, downsell, bump, cross-sell, confirmation, thank-you, and popup experiences.
13 PAGE COMPONENTSShow where attention begins
Place paid, organic, email, affiliate, direct, print, and major social sources.
18 SOURCE COMPONENTSMap the follow-up
Add email, SMS, phone, messenger, WhatsApp, Telegram, setter, and closer actions.
12 COMMUNICATION TYPESModel the fork
Use decision splits, A/B tests, delay timers, button clicks, forms, and video events.
PATHS · EVENTS · TIMINGInclude the modern stack
Map AI calls, models, speech, media generation, analytics, code, courses, membership, and communities.
WORK BEYOND THE PAGEMake every edge explain itself
Use drop-anywhere connections, multiple outputs, split percentages, reconnection, and orphan detection.
NO INVISIBLE HANDOFFSRealistic scenario
Run simulation
StageAssumptionProjected flow
Quiz landing page38%4,560
Course sales page6%274
Order page50%137
02 · Put numbers beside the boxes
Test the assumptions before confusing them with truth.
Enter traffic, conversion, CPC, price, cost, processing, split, and recurring-retention assumptions. The simulation follows traffic through the graph and calculates projected leads, sales, costs, revenue, profit, ROI, ROAS, CPA, CPL, EPC, AOV, and margin.
One-timeInstallmentsRecurringTrialsRetention + churnWhat-if scenariosDay 1 → year 1
03 · Design needs a conversation layer
Draw on the plan without breaking the plan.
Toggle the whiteboard layer over the funnel to sketch, annotate, circle, group, label, and leave reminders. The whiteboard saves with the project but stays separate from the node interactions underneath.
The expensive mistake is the invisible one
Make the whole campaign discussable.
Put the pages, messages, decisions, economics, screenshots, and handoffs where the team can see—and challenge—them before build.
Straight answers
What to know before you open FunnelMapper.
What is FunnelMapper?
FunnelMapper is a visual planning workspace with 69 components, templates, node connections, split percentages, assumption-based simulation, collaboration, sharing, import, and visual PDF export.
What do I bring to FunnelMapper?
Bring the funnel stages, traffic assumptions, conversion assumptions, costs, values, images, and connections you want the model to represent.
What does FunnelMapper produce?
It produces a visual customer journey, assumption-driven projections, a collaborative planning canvas, and shareable or exportable documentation.
What remains under my control?
You control every component, connection, split, assumption, label, image, and decision made from the model.
What does FunnelMapper not promise?
Traffic, revenue, profit, ROI, lifetime value, and conversion outputs depend on your assumptions and are not promised business results.