Additional sales tools · Feature Atlas

FunnelMapper

See the campaign before you pay to build it.

FunnelMapper is a visual funnel canvas. Drag traffic, pages, emails, calls, and offers onto a map, connect them, and type in your numbers. It projects visitors, leads, sales, revenue, costs, and profit from your assumptions, so you can find the weak step before you build a single page.

Features: 76
Areas: 12
Levels deep: 2
Coordinate: FM

Check out FunnelMapper See pricing

Product video · 1:52

Introducing FunnelMapper

See every video in the Video Library

Start here

Funnel Cards · FunnelMapper

Less clicking around to find work.

A tiny preview of the real canvas sits on every card.

You spot the right funnel by its shape, not its name.

You recognize last quarter's launch funnel on sight.

See how it works

In the product

See FunnelMapper at work.

FunnelMapper Funnel Analytics dialog, Overview tab: Day 1 and Lifetime metrics cards (revenue $7.5K, AOV $364.32, profit $3.8K) above KPI tiles for traffic 4.0K, leads 1.0K, sales 22, revenue $7.5K, total costs $3.7K, ROI 104.5%, ROAS 2.27x and MER 2.04x. — Funnel Analytics overviewSee profit, ROI and ROAS before you spend a dollar on traffic.Explore Overview Tab

FunnelMapper What-If tab with order-page conversion rate slider at +50%, showing Current vs Projected: revenue $7.5K to $10.9K, profit $3.8K to $7.1K, ROI 104.5% to 187.5%, sales 22 to 32. — What-If scenario builderDrag one slider and watch what a better order page is worth.Explore What-If Scenarios

FunnelMapper whiteboard mode: the Whiteboard sidebar with tools, history, colors and five sticky-note colors, beside a funnel map annotated with a red circle around the Order Page, a red arrow from a pink note about its 2.2% conversion rate, a blue box around YouTube Ads, and yellow, green, blue and purple sticky notes with plan ideas. — Whiteboard annotationsCircle the leak, drop a sticky note, and keep the strategy call's ideas on the map.Explore Whiteboard Mode

FunnelMapper Traffic Sources tab: table comparing Direct Traffic, YouTube Ads, Organic Search and Paid Ads by visitors, cost, CPC, revenue, profit, ROI and CPA, above a Revenue vs Cost bar chart per source. — Traffic source comparisonFind out which traffic source actually makes money, and which one loses it.Explore Traffic Sources Tab

FunnelMapper editor with the Funnel Components sidebar (Opt-In, Landing, Sales, VSL, Order pages) beside a connected funnel map: four traffic sources merging into a Landing Page, Sales Page, Order Page (with a page thumbnail), Upsell and Thank You Page. — Funnel editor canvasDrag, drop and connect a complete funnel in minutes.Explore Visual Funnel Canvas

FunnelMapper Templates library: '23 pre-built funnels ready to customize', a search bar, category tabs (E-commerce, Events, Growth, High Ticket, Lead Generation, Product Launch, Recurring Revenue, SaaS, Sales) and template cards including Discovery Call, Product Launch (PLF) with Use This Template on hover, Shock & Awe Launch and Book Funnel. — Templates libraryStart from 23 proven funnel templates, not a blank canvas.Explore Funnel Templates

FunnelMapper Paid Ads Settings dialog on the Metrics tab: node name Paid Ads, a large Traffic Volume of 10000 visitors from this source, and a Cost Per Click of $1.20, with Save Changes and Cancel buttons. — Traffic node metricsEach node asks only for the numbers that matter. For traffic, that's volume and cost per click.Explore Metrics Tab

FunnelMapper Funnel Manager dialog with a New Funnel button and six funnel cards, including Spring Webinar Funnel and its copy, Product Launch (PLF), Free Book + Shipping, SaaS Free Trial and High-Ticket Discovery Call, each with a project folder, description or template source, created date, Public badge where shared, and duplicate and delete icons. — Funnel managerSwitch, duplicate or start a funnel without leaving the editor.Explore Project Manager

Areas

Every part of FunnelMapper.

FM-014 features

Getting Started & Access

Sign in with Scale.gg, switch apps, take the tour, and read the built-in guide.

FM-0213 features

Dashboard

Home base. Projects, funnels, search, sort, and card actions.

FM-035 features

Templates Library

24 ready-made funnels across 9 categories, filled with sample numbers.

Funnel Templates+4

FM-0412 features

Funnel Editor

The canvas, toolbar, component sidebar, canvas controls, saving, and shortcuts.

FM-0510 features

Components

Around 69 visual building blocks across 10 categories, each with its own simulation behavior.

+ 2 more in the list on the left

FM-067 features

Node Settings

Enter traffic, rates, prices, content, and images for each step across three tabs.

FM-075 features

Connections & Simulation

Connect steps, let visitors flow, delete safely, and watch the animated simulation.

FM-086 features

Analytics

Projected revenue, profit, ROI, per-source and per-node results, time periods, what-if scenarios, and export.

FM-094 features

Whiteboard

Draw, annotate, and add sticky notes on top of the funnel.

Whiteboard Mode+3

FM-112 features

Profile & Settings

Profile photo, account info, and canvas preferences.

FM-123 features

Scale.gg Integrations

ScalePay funnel import, automations, and team workspaces through the Scale.gg family.