Funnel goals
One primary objective (conversion, registration, attendance, purchase, or revenue) plus supporting goals, attribution window, and maturity period.
Find it in A/B Lincoln Split Test
- Agent / Tests
- [test]
- Analytics
/tests/[experimentId]The chain
From what it does to where it takes you.
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01
FeatureWhat it does
Judges a test by the goal that pays, not just the first click. Separates browser purchases from payment-verified ones; never mixes currencies.
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02
AdvantageWhy it beats the usual way
A test that wins sign-ups but loses sales cannot fool you.
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03
BenefitWhat you get
You see revenue results, not just form fills.
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04
Promised LandWhere it takes you
You keep the page that makes money, not the one that just looks busy.
Inside this feature
2 parts that make it work.
Try it yourself
Put Funnel goals to work.
Stop arguing about the version. Run the test.