A/B Lincoln Split TestAB-07.02.1

Funnel outcome report

Exposed, mature, and pending visitors, each goal against everyone who saw the test, with flags for unattributed, out-of-window, and currency mismatches.

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  3. Analytics
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The chain

From what it does to where it takes you.

  1. 01

    FeatureWhat it does

    Waits for outcomes to mature before counting them.

  2. 02

    AdvantageWhy it beats the usual way

    No early calls on slow-to-buy traffic.

  3. 03

    BenefitWhat you get

    The report is honest about what is still pending.

  4. 04

    Promised LandWhere it takes you

    You do not kill a winner just because its buyers take a week.

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