What you bring
Saved brand knowledge from an approved source
Included with ClickCampaignsBuyer Intelligence inside ClickCampaigns
Ideal Client Profile Generator
A ClickCampaigns Buyer Intelligence workflow that turns approved brand knowledge into editable customer profiles, 4P angles, and campaign concepts.
Choose a saved BrandKit, imported BrandBase document, or BrandBaser ICP project. Review the proposed contexts, edit the profile and all 32 Pain–Problem–Path–Prize angles, then expand only the concepts worth testing.
Feature ownerClickCampaigns
Planstarter
AvailabilityAvailable inside the parent
Separate billNo
Why this feature exists
A demographic is not a reason to buy.
Most customer profiles stop at age, income, and broad frustrations. This ClickCampaigns workflow keeps the approved source attached while you develop the pains, problems, paths, prizes, and campaign formats worth testing.
Input → work → output → review01 · Input 02 · System work 03 · Output 04 · Human control
How this feature works inside ClickCampaigns.
What the product does
Proposes customer contexts, organizes the editable profile, generates a completed set of 32 4P angles, and expands selected formats
What you get
Reviewable buyer hypotheses and editable campaign concepts—not guaranteed market truth
What stays yours
You choose the source, edit the profile, reject weak angles, and decide what enters a campaign
What the feature does01 02 03
One focused job. No separate app to manage.
Four proposed contexts in the direct creation path
Start with four proposed contexts in the direct creation path, then choose the one that deserves deeper work.
32 saved 4P angles for a completed set
Review and edit all 32 saved Pain–Problem–Path–Prize angles in a completed profile set.
12 concept formats with editable, expandable artifacts
Choose from 12 concept formats, expand the useful ideas, and move only approved concepts into campaign work.
How the work movesStep 01 Step 02 Step 03