Legal

Cookie Policy

Monarch Labs, LLC (Scale)

Effective Date: January 1, 2026 Last Updated: January 1, 2026

This Cookie Policy explains how Monarch Labs, LLC (“Monarch,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit or use our websites and services, including Scale.GG, ScalePlus.GG, and all other Monarch Labs, LLC products, software, and websites (collectively, the “Services”).

This Cookie Policy is part of our Privacy Policy. By using the Services, you consent to the use of cookies and similar technologies as described in this policy.

1 What Are Cookies

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. Cookies are widely used to make websites work more efficiently, provide a better user experience, and supply information to website owners.

Similar technologies include pixels (also called web beacons or tracking pixels), local storage, SDKs, and scripts that collect information about your browsing activity.

2 Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the Services to function properly. They enable core functionality such as authentication, session management, security, and access to secure areas. The Services cannot function properly without these cookies.

  • User authentication and session management
  • Security and fraud prevention
  • Load balancing and server routing
  • Remembering your cookie consent preferences

B. Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences, language settings, and customizations. If you disable these cookies, some features may not work as intended.

  • Remembering display preferences and settings
  • Storing form data to reduce re-entry
  • Maintaining your selected workspace or account context

C. Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Services by collecting and reporting information about usage patterns. This data helps us improve the Services. Analytics data is typically aggregated and may be anonymized.

  • Google Analytics: Collects information about page views, sessions, traffic sources, device information, and user behavior to help us understand usage patterns and improve the Services.

D. Advertising and Measurement Cookies

These cookies are used to deliver relevant advertising, measure ad performance, and attribute conversions. They may be set by us or by third-party advertising partners.

  • Meta Pixel (Facebook): Tracks conversions from Facebook and Instagram ads, builds targeted audiences, and measures ad performance.
  • Google Ads: Tracks conversions from Google Ads campaigns and enables remarketing to users who have previously visited the Services.
  • TikTok Pixel: Tracks conversions from TikTok ads and measures ad performance.
  • LinkedIn Insight Tag: Tracks conversions from LinkedIn ads and enables audience targeting on LinkedIn.

3 Session Replay and Experience Tools

We may use session replay or user experience tools that record how users interact with the Services, including mouse movements, clicks, scrolling, and form interactions. These tools help us identify usability issues and improve the user experience. Sensitive information (such as passwords and payment details) is excluded from recordings.

4 Third-Party Cookies

Some cookies are placed by third parties that provide services on our behalf (such as analytics, advertising, and payment processing). These third parties may use cookies to collect information about your activity across different websites and services. We do not control these third-party cookies, and their use is governed by the respective third party’s privacy policy.

Third-party services that may set cookies through the Services include:

  • Google (Analytics, Ads, reCAPTCHA)
  • Meta (Facebook Pixel)
  • TikTok
  • LinkedIn
  • Stripe (payment processing)
  • Groove.cm (platform services)

5 Cookie Duration

Cookies may be either “session” cookies or “persistent” cookies:

  • Session cookies: Temporary cookies that are deleted when you close your browser. These are used for essential functions like maintaining your login session.
  • Persistent cookies: Cookies that remain on your device for a set period or until you delete them. These are used for analytics, advertising, and remembering your preferences. Duration varies by cookie but typically ranges from 30 days to 2 years.

6 Your Cookie Choices

You have several options for managing cookies:

A. Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically set your browser to block all cookies, block third-party cookies, or alert you when a cookie is being set. The process varies by browser:

  • Chrome: Settings → Privacy and Security → Cookies and other site data
  • Firefox: Settings → Privacy & Security → Cookies and Site Data
  • Safari: Preferences → Privacy → Manage Website Data
  • Edge: Settings → Cookies and site permissions → Cookies and site data

B. Advertising Opt-Outs

You can opt out of interest-based advertising through the following industry tools:

  • Digital Advertising Alliance (DAA): https://optout.aboutads.info
  • Network Advertising Initiative (NAI): https://optout.networkadvertising.org
  • European Interactive Digital Advertising Alliance (EDAA): https://youronlinechoices.eu

C. Google Analytics Opt-Out

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

D. Impact of Disabling Cookies

Blocking or deleting cookies may affect the functionality of the Services. Essential cookies are required for the Services to operate, and disabling them may prevent you from logging in or using core features.

7 Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. There is currently no industry standard for how websites should respond to DNT signals. At this time, the Services do not respond to DNT signals. However, you can use the cookie management options described above to control tracking.

8 Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. We will update the “Last Updated” date when changes are made. We encourage you to review this policy periodically.

9 Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Monarch Labs, LLC 200 E Palmetto Park Road Boca Raton, FL 33432 Email: [email protected]